How to start an online dating service business

Start A Dating Site - Part 1

I wanted to create a company that would be an honest brand with all the services and products you could possibly need to make your journey in finding that special someone in a way that is fun, personal, secure and, in turn, far more successful — and so I created Simplicity3. We put each member through brief verification checks, and we only want genuine people on our site, which is why were growing organically without any purchased databases. Once a member is accepted, they have three packages to choose from to suit their lifestyle.

I want my members to have one place to go for anything they need when it comes to dating, but also I want them to date confidently and in a secure environment.

I researched the industry for three months while building my business plan. The last thing I wanted to do was to create something that had already been done. Instead of taking investment, I took money from my savings and my house, left my job and started designing the platform. Word of mouth and social media, I still believe that word of mouth is a very powerful tool. Social media has also helped. Well, there have been many; if it were easy then surely everyone would be doing it. BUT my most major issue has been growing my site organically.

How to Start a Dating Service

I wanted genuine, like-minded people to come to the site because they were truly looking for something special. I love introducing people to one another. I also get to meet some really interesting people and people that have not had great relationships and need a confidence boost.

I think back to why I started Simplicity3. If I loose hope, then how can I really make a difference in this industry for my members.

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This alone keeps me motivated. Post fliers throughout your community. You can also create a mass email to friends or post information on a social networking site. Organize a speed dating event at a local restaurant. Speed dating involves guests getting 5 to 10 minutes to mingle with another guest.

After the set time, guests move onto another guest. This allows clients to have several miniature dates in a short amount of time and you should be able to arrange a few full dates from the event.

How to Start a Dating Service Business

Create a client contract. Make sure you set ground rules for your services on what is and is not acceptable. Remember your service is to help those looking for love and not just to set people up to make money.


  • Getting Started;
  • Business Overview?
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Continue to market yourself. Keep your company name out there with fliers, advertising, and word of mouth. Include your email address to get a message when this question is answered. Already answered Not a question Bad question Other. Tips If working in an office, have a wall of photographs of your clients. This helps you see who you are working for and also helps when others looking for love come to you.

The visual aid of pictures can help them narrow down the type of person they are searching for.

Starting an Online Dating Agency

Make it clear to your clients that you are a dating service committed to helping people find love, not just for sexual encounters. Do not forget to screen your clients. Make sure you check background records for criminal activity. Article Info wikiHow is a wiki similar to Wikipedia, which means that many of our articles are written collaboratively. Dating In other languages: Did this article help you?


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